Ridiculously aggressive and rude

Got a great response to an email I send out

It’s an automatic one when someone applies to join SF

Mainly for people who don’t know me

Or what I and SF Fitness stand for

Think of it like a gatekeeper strategy

To protect our current members

And our coaches sanity

The gist of their email was this

My email was…

Ridiculously aggressive and rude

And this person goes on to say

they’ve worked with personal trainers for 7 years

Big deal

Just because you’ve worked with a trainer doesn’t change anything

You see there are different types of people who hire trainers

People who want the extra push, the expertise, support and the accountability

And people who just want someone to force them to exercise

& think paying for a trainer is all that’s needed to get results

I’ve worked with both types

And refuse to work with the second type anymore,

no matter what money they want to pay

They’re just not for us here at SF

So this email of mine goes on to state what type of person we don’t want

And it finishes like this…

If you’ve gotten angry, pissed off or insulted by this then you’re one of ‘those people’ 

and this email has worked 

and so that link to unsubscribe is down here

Sure enough this person got so angry they felt the urge to write back

reinforcing the need for the email

Because if they weren’t one of those people

They wouldn’t have thought it was

Ridiculously aggressive and rude

Thankfully they’ve saved us the hassle of booking them in for a complimentary consult

Like this one (as long as you’re not one of them, you’re not right?)

John ‘ridiculously awesome (or so my mother tells me)’ O’C

P.S. I’m doing some crazy shit right now to prepare for the photoshoot on Friday

Will fill you in over the week and tell you why I’d never recommend you do anything like it

About the Author John O'C

John O'Connell is the owner of SF Fitness & Health Centre. He started working in the fitness industry in 2002 after suffering a back injury. He has worked with many professional organisations including Leinster Rugby, An Garda Siochana, New Zealand Rugby, Dublin GAA, Spar and CBRE. He has also appeared muliple times on both RTE & TV3 as a health & fitness expert. John is the co-author of 2 international best selling books - Total Body Breakthroughs and The Fit Formula.

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