The people who run commercial gyms hate you
Here’s why
1. They oversell their cheap ass 30 quid a month memberships
And if everyone decided to go at the same time they couldn’t cope
Therefore they actually don’t want you to go
Which means they don’t want you to get fitter
As much as I love making money
I actually had to stop taking members at SF Fitness mid last year
Because we were straining with the numbers
And had to scale back things
Which meant less members and less money coming in
Not good for the bank
But it meant an entire rethink of how we did things
And thankfully we now have the capacity to take more members
But still make sure everyone shows up every week
And gets the personal coaching needed
To achieve what they signed up for here
https://sffitness.ie/membership-services/
2. Gyms are intimidating places
The only people who can get results in them
are people who know what they are doing
Who feel comfortable there
Surrounded by lycra clad 20 year olds
Taking selfies every time they see their reflection
But these type of people don’t need help
Well they probably do, but it’s a different kind of help
The reason I set up SF Fitness is to cater for the people
Who the gyms don’t
Who might feel embarrassed about how unfit they are
And what a trainer might ‘make’ them do
Or what type of diet they’ll be put on
That’s why I came up with the name Personal Fitness Centre
It’s your fitness and your body with your own unique challenges
and so I want to give you a personal solution to solve them
But in order to do that you’ve got to put your hand up and apply here
https://sffitness.ie/membership-services/
John ‘it’s personal’ O’C
P.S. The next email might sting for some people
Will probably get a few unsubscribes too
But only because it’s the truth
And some people don’t like hearing the truth
Let’s hope you’re not one of them…
John O'Connell is the owner of SF Fitness & Health Centre. He started working in the fitness industry in 2002 after suffering a back injury. He has worked with many professional organisations including Leinster Rugby, An Garda Siochana, New Zealand Rugby, Dublin GAA, Spar and CBRE. He has also appeared muliple times on both RTE & TV3 as a health & fitness expert. John is the co-author of 2 international best selling books - Total Body Breakthroughs and The Fit Formula.