My son doesn’t look like that

Happy Christmas to you and yours

Funny story…

Was chatting to my sister the other day

She told me what mum said to her

She thought I was wearing some sort of body suit in the pics

Said “John doesn’t look like that”

Goes to show how much I was able to change for the pics right

Even my own mother couldn’t believe the transformation

Now there are a couple of things I put down to really giving me the edge



1. Accountability – I was expected to show up and I did. Didn’t want to let anyone down

2. Flexibility – There was no way I was doing this programme if I had to ‘eat clean’, cut out

processed food, only have one cheat meal a week and all that other diet crap people harp on about

I wanted to have my freedom and did.

3. Investment – I invested a decent chunk of money and wanted to make sure it would be worth it.

I also put in time and effort which is more valuable than the cash alone.

4. Keeping score – I set a goal. 60 workouts in 12 weeks. And ticked them off day by day.

Recorded every session, weight lifted and reps performed.

Because I knew if I just showed up and had a target to aim for

I would have the best chance of getting stronger and fitter

And when you get stronger and fitter you burn more calories.

You essentially turn yourself into a fat burning machine

The reason why I was able to do all of this was simple

I’ve developed these principles over years of training people

And yes, I’ll show you exactly how to use them when you join SF Fitness


John ‘it’s turkey time’ O’C

P.S. A little tip for you today and over the next week

Your body and health isn’t determined by what you eat

And what exercise you do or don’t do between Christmas and New Years

It’s determined by what you eat and what exercise you do between New Year’s & Christmas

So enjoy yourself over the next week

Just make sure you’re ready to go once January starts by joining SF Fitness here


About the Author John O'C

John O'Connell is the owner of SF Fitness & Health Centre. He started working in the fitness industry in 2002 after suffering a back injury. He has worked with many professional organisations including Leinster Rugby, An Garda Siochana, New Zealand Rugby, Dublin GAA, Spar and CBRE. He has also appeared muliple times on both RTE & TV3 as a health & fitness expert. John is the co-author of 2 international best selling books - Total Body Breakthroughs and The Fit Formula.

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